Simple pricing that grows with your roster.
Start free for 30 days. Upgrade only when you’ve got the clients to fill it.
MonthlyAnnual · 2 months free
Starter
$29/mo
billed monthly · Up to 5 clients
New / side-hustle coaches
- White-label branding
- Full programming + check-ins
- 1:1 chat
- Exercise library
Growth
$69/mo
billed monthly · Up to 20 clients
Part-time, scaling
- Everything in Starter
- Up to 20 active clients
- Voice notes (V2)
- Terra wearables (V2)
Pro
Most popular$129/mo
billed monthly · Up to 50 clients
Full-time independent coaches
- Everything in Growth
- Up to 50 active clients
- AI meal plans (V2)
- Private community (V2)
Studio
$249/mo
billed monthly · Up to 150 clients
Studios / multi-coach
- Everything in Pro
- Multi-trainer (up to 3)
- Team analytics
- Priority support
No credit card to start. Cancel anytime. White-label included on every plan — no branded-app upcharge.
Compare every plan
| Feature | Starter | Growth | Pro | Studio |
|---|---|---|---|---|
| White-label branding | ||||
| Program builder | ||||
| Check-ins & progress | ||||
| In-app chat | ||||
| Exercise library | ||||
| Active clients | 5 | 20 | 50 | 150 |
| Trainers | 1 | 1 | 1 | Up to 3 |
| Team analytics | ||||
| Support | Priority | Priority |
Questions, answered
What counts as an 'active client'?
Someone you're currently coaching: an active program or check-in cadence. Archived or paused clients don't count toward your cap.
What happens after the free trial?
Nothing automatic — we don't take a card up front. When you're ready, pick a plan. Your work is waiting.
Can I change plans later?
Anytime, up or down. Your clients and data move with you.
Is branding included on every plan?
Yes. Even Starter ships your logo, color, and app name. No branded-app upcharge.
Do you take a cut of what I charge my clients?
No. Cadence is a flat subscription. What you bill clients is between you and them.
Who owns my client data?
You do. Always. See our Security page for the details.
Your brand. Your clients. Your app.
Start free for 30 days. No credit card. Every feature included.